Chupa Chups, a leading brand in the candy industry, is known for its iconic lollipops and innovative sweet treats available worldwide. The brand's latest offering, Marshmallow, is designed to provide a soft and delightful taste experience that appeals to a broad audience.
To engage and impress gamers with creative messaging during moments that mattered, Chupa Chups strategically partnered with LIVAD, combining its Rich Overlays with innovative, AI-powered Stream Triggers, to show gamers the right message, exactly at the right time.
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Challenge:
Chupa Chups was well aware that gamers are savvy consumers, and they do not like a traditional, one-size-fits-all approach to advertising that interrupts their experiences. Therefore, Chupa Chups was looking for a way to tailor their messaging to various key in-game moments to impress gamers and add value to their experiences without interrupting it.
Solution:
To address this challenge, Chupa Chups leveraged LIVAD's AI-powered Stream Trigger Mechanism to create a dynamic and interactive campaign. Stream Triggers allowed Chupa Chups to tailor their messaging to various key in-game moments in the popular game VALORANT.
kill : score a sweet hit!
round win: celebrate your win!
round loss: sweeten up your comeback!
seamlessly integrating their overlays into the gaming experience. By doing so, Chupa Chups was able to deliver relevant and timely messages that enhanced the gaming experience rather than interrupting it. This approach ensured that gamers were engaged and impressed, while also promoting the unique appeal of Chupa Chups Marshmallow.
Impact:
The activation was a big hit! With 441K views with a 100% video completion rate, the campaign achieved an outstanding 1.64% click-through rate (CTR) and the collaboration involved 7 streamers who spread the word across 15 games.
Reach your target audience with fun and engaging virtual experiences, start today.
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