Hornbach
Hornbach sells to people who make things out of raw material. Fortnite players chop wood and build with it, and Fortnite is where the campaign ran most.
- Market
- Czechia
- Formats
- Video overlay, Rich Media
- Objective
- Brand awareness
Problem
The campaign line was that a plain board is only boring until you make something out of it. That argument lands on people who already build, and dies on people who do not, so where it ran mattered more than how often.
Solution
Two flights across the spring in Czech streams, Fortnite first: the film as a video overlay in the campaign’s flat creative, then a 3D version as Rich Media.
- 31,964Chat messages captured
- 457Hornbach mentions
- 205Chatters who named the brand
Most of that is the campaign’s own line coming back at it: “Je to jen prkno” was typed 59 times by 31 different people, and one channel turned the board into a 73-message chant.
“ale je to tak ten hornbach má pravdu z prka se dá udělat skoro cokoliv”
but it's true, Hornbach is right, you can make almost anything out of a board
milda_cz8“Chcel som len opraviť poličku. O 6 hodín neskôr mám novú stenu, podlahu Hornbach keď to preženieš správne.”
I only wanted to fix a shelf. Six hours later I have a new wall and a new floor. Hornbach, if you overdo it properly.
reagan166“Já si myslím že pro tebe Hornbach reklama úplně ideál. Nelča až příště půjde do hornbachu tak si na tebe vzpomene 💚”
I reckon the Hornbach ad is perfect for you. Next time Nelča goes to Hornbach she'll think of you 💚
Zaryy_04“:D jsem tesař, prkna se hodí na cokoliv”
:D I'm a carpenter, boards are good for anything
FuzzYskoo“Můj táta je v hornbachu jako doma😅”
my dad is at home in Hornbach 😅
kukays9026“do Hornbachu jsem chodil i bez tvé reklami 👍”
I was going to Hornbach even without your ad 👍
kimplvojtech
Impact
- 282KCompleted views
- 42Creators
- 2Flights
