Burger King wanted the Favburger in front of a young Turkish audience in a way they would remember, so we built the channel a game.
Market
Türkiye
Format
Trivia
Objective
Product awareness
Problem
A limited-edition burger has a short window and a crowded field. Being seen is not enough; the product name has to survive the stream.
Solution
A branded trivia night built for the channel, questions on screen with a timer and a prize pool, the whole audience racing to answer first. The question asked which sauce is inside the Favburger, so answering it meant saying the product name.
