Case studies

See how the biggest brands win with creators.

Campaigns run inside creator live streams, and what came of them.

Qatar Airways campaign on a live stream

Qatar Airways

A Fortnite world promoted inside the streams of the game it lives in, across eight markets.

Travel
eBay campaign on a live stream

eBay

eBay Live launched into UK streams, with chat repeating the call to action back word for word.

Retail
Clear campaign on a live stream

Clear

The official World Cup shampoo, running in Arabic streams through the tournament.

Beauty & personal care
Hornbach campaign on a live stream

Hornbach

A DIY brand’s film about a plain board, run across 42 Czech creators.

Retail
McDonald’s campaign on a live stream

McDonald’s

A limited edition McFlurry, live beside 234 creators for thirteen days in July.

Food & beverage
Burger King campaign on a live stream

Burger King

A branded trivia night on PintiPanda, with the whole channel racing to answer first.

Food & beverage
Mattel campaign on a live stream

Mattel

A motion Pokémon figure animated into live streams, on nearly a thousand channels.

Toys & gaming
L’Oréal Paris campaign on a live stream

L’Oréal Paris

Elseve Hydra Pure launched to a million views across 285 creators.

Beauty & personal care
Mentos campaign on a live stream

Mentos

A chew you can see: 667K views at a 2.84% click-through rate.

Food & beverage
Brasil Game Show campaign on a live stream

Brasil Game Show

The largest gaming fair in the Americas, promoted inside Brazilian streams.

Toys & gaming
Karaca campaign on a live stream

Karaca

An autonomous tea machine demonstrated live, on 720 channels.

Home & appliances
Mercedes-Benz campaign on a live stream

Mercedes-Benz

The EQ electric series shown across esports streams, to 333K completed views.

Automotive
adidas campaign on a live stream

adidas

A Minecraft apparel collaboration, carried into Turkish gaming streams.

Fashion
McDonald’s campaign on a live stream

McDonald’s

Meal of the Month, in front of 277K views across 165 channels.

Food & beverage
Vichy Dercos campaign on a live stream

Vichy Dercos

Creators across three countries on why they wear black again.

Beauty & personal care
Vichy Dercos campaign on a live stream

Vichy Dercos

A dermatological hair range put to male gamers, with the offer attached.

Beauty & personal care
L’Oréal Professionnel campaign on a live stream

L’Oréal Professionnel

Vitamino Color Spectrum, shown where colour actually reads: on screen.

Beauty & personal care
Chupa Chups campaign on a live stream

Chupa Chups

An ad that fired on the kill, the round won and the round lost.

Food & beverage
Vodafone campaign on a live stream

Vodafone

Unlimited data put in front of the audience that uses the most of it.

Telecoms
KFC campaign on a live stream

KFC

The Smažák Zinger, in front of Czech gamers at dinner time.

Food & beverage

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