L’Oréal Professionnel
Vitamino Color Spectrum sells on shine. Shine is a moving property, so the creative had to move.
- Market
- Türkiye
- Format
- Sidebar video
- Objective
- Product awareness
Problem
Glass-like shine is the entire proposition and it disappears in a still. A colour claim also has to survive whatever the stream behind it looks like.
Solution
Sidebar video beside the broadcast, so the film played at full quality in its own panel rather than competing with the gameplay for the frame.
- 80,715Chat messages captured
- 90Unprompted L'Oréal mentions
- 54Viewers who named the brand
The product name became a running joke chat kept picking back up, in full, unprompted — and one viewer reported buying three bottles the same day.
“abla sen şimdi loreali satın aldın ya gittim 3 tane şampuan aldım bugün”
tunaan7“l'oréal. you're worth it”
Helicoptergunship“loreal paris çünkü biz buna degeriz”
MR_KEPTIN“L'Oréal Professionnel Vitamino Color Spectrum ile hayatıma kalite geldi”
nachuy“Beklediğim L'Oréal reklamı geldi :D”
brkcnl1“lorealin şampuanları çoksel tavsiye ederim”
1w_shakespeare
Impact
- 39Creators
- 4,687Ad plays on stream
- 250,025Completed views
- 46Stream categories
