Vichy Dercos
Vichy Dercos treats dandruff. The proof people want is somebody telling them it worked.
- Markets
- Czechia, Hungary, Slovakia
- Formats
- Video overlay, Sidebar, Rich Media
- Objective
- Consideration
Problem
A dermatological claim is met with scepticism, and the people it helps rarely want to discuss the problem out loud.
Solution
62 creators across three countries and three languages telling their own version of the same story: getting the confidence back to wear black.
- 121,698Chat messages captured
- 138Unprompted Dercos mentions
- 3Languages of chat
Czech, Hungarian and Slovak chat all landed on the same reaction. People already using Dercos said so; people who were not said the discount code would decide their next bottle.
“pont ma akartam venni egy jo sampont de most mar nem gondolkozok hogy milyen legyen fix ezt a vichyt valasztom”
I was about to buy a good shampoo today and now I don't have to think about it, I'm definitely going with this Vichy
noff_xd“Menő ez a Vichy reklám, végre valami kreatív”
cool Vichy ad, finally something creative
bhrumme“vichy sampon proti lupom mam, lepsi sampon som nemal”
I've got the Vichy anti-dandruff shampoo, I've never had a better one
FeXate“Reklama na šampon Dercos, noo, zrovna ten používám LUL”
a Dercos shampoo ad, well, that's exactly the one I use LUL
radekvrs“PAto inak reklamu na vichi dercos si zabil, pouzivam ho uz tak 10 rokou”
PAto, you killed that Vichy Dercos ad by the way, I've been using it about 10 years
consistt“vichy , legjobb”
vichy, the best
guardiangel13
Impact
- 3Markets
- 62Creators
- 8,430Ad plays on stream
- 599,758Completed views
