LIVAD places brands directly into creator live streams. The placement becomes an intrinsic part of the video, carrying the attention the stream already holds. Unskippable and unblockable.
Audiences skip, block and subscribe their way past interruptive formats. Live streams hold attention for hours at a time, and LIVAD places brand campaigns straight into them.
Skip after five seconds. Ad blocker. Pay for the version without them. Every format the industry sells is one people have learned to get around.
The ad is placed in the live stream and runs alongside the content the viewer came for. Endorsed by the creator they trust.
Set a campaign up and distribute it to thousands of creators at once.
From IAB-compliant display and video to high-impact takeovers and live stream playables, we have something for every stage of the funnel.
A 3D model of the product placed into the creator’s own space, lit and tracked to the scene. It sits in the broadcast the way anything else on the desk does.
Our highest-impact placement, timed to the beat in the stream where you want everything to land. Animated, sound-free, impossible to miss.
A vertical panel beside the broadcast. Enough space for the product, the price and a call to action, on screen long enough to be read and acted on.
A horizontal band along the broadcast. Light enough to sit over live gameplay, big enough to carry a message and a code.
The campaign video plays inside the live stream, without interrupting the content.
A poll opens in Twitch’s own chat, using the platform’s native mechanic. Viewers vote where they already are, and their answer decides which creative plays next.
A branded quiz running live across the broadcast, with a leaderboard, a timer and a prize pool. Built per campaign, and the format behind our award-winning work.
Broadcasting across Twitch, YouTube Live, Kick and TikTok.
Live in days. The network is already in place.
Views, completion and clicks, live in your dashboard.
Move budget, swap creative, add or drop streamers, mid-flight.
Full control over where your brand runs, and a record of everywhere it did.
Exclude the categories you do not want. Nothing runs against them.
Every creator scored on their recent streams and their social presence. Set the threshold your brand needs and the roster builds to it.
Scoring keeps running while the campaign does. If a creator drops below your threshold, they come off the roster and their ads stop on that channel.
Every placement scored on what was actually said and shown, against the IAB categories. Anything the model is unsure about goes to a moderator.
{ "ad_id": 3117583, "client": "KFC", "format": "video_overlay", "transcript": "read", "brand_safety_score": 0, "brand_safety_tag": "no_risk", "brand_safety_category": null, "promotion_score": 1, "scored_by": "llama3.1-70b-instruct"}“Let’s finish collecting trees so we can start eating.”
The mention of “eating” and “no food left” could imply a situation of scarcity or harm.
We capture every clip and carry our proprietary invisible watermark in every ad, which lets us verify every placement at scale.
Every placement is clipped the moment it goes on screen.
The invisible watermark is found on the captured frame, in the position it was placed.
You are billed on placements confirmed fully in view.
A Fortnite world promoted inside the streams of the game it lives in, across eight markets.
eBay Live launched into UK streams, with chat repeating the call to action back word for word.
The official World Cup shampoo, running in Arabic streams through the tournament.
A DIY brand’s film about a plain board, run across 42 Czech creators.
A limited edition McFlurry, live beside 234 creators for thirteen days in July.
A branded trivia night on PintiPanda, with the whole channel racing to answer first.
A motion Pokémon figure animated into live streams, on nearly a thousand channels.
Elseve Hydra Pure launched to a million views across 285 creators.
A chew you can see: 667K views at a 2.84% click-through rate.
The largest gaming fair in the Americas, promoted inside Brazilian streams.
An autonomous tea machine demonstrated live, on 720 channels.
The EQ electric series shown across esports streams, to 333K completed views.
A Minecraft apparel collaboration, carried into Turkish gaming streams.
Meal of the Month, in front of 277K views across 165 channels.
Creators across three countries on why they wear black again.
A dermatological hair range put to male gamers, with the offer attached.
Vitamino Color Spectrum, shown where colour actually reads: on screen.
An ad that fired on the kill, the round won and the round lost.
Unlimited data put in front of the audience that uses the most of it.
The Smažák Zinger, in front of Czech gamers at dinner time.
Hear from Publicis, WPP, dentsu and adidas on the campaigns they ran with us.
LIVAD’s unique approach and technology allowed us to deliver video ads seamlessly, achieving results in key metrics like CTR that are competitive with our best-performing static formats. This success has led our clients to confidently integrate always-on campaigns with LIVAD into their media mix.
Adam NochtaDigital Marketing SpecialistPublicis Groupe SlovakiaWe reached an audience once considered unreachable. The LIVAD activation was a first in the market and showed how true engagement can be achieved when creativity, data, and innovation work together.
Andreea IvanovProgrammatic LeadPerformicsLIVAD’s ability to reach our key audience, Gen Z, in an interactive and engaging way was invaluable. Their approach and way of doing business made it super easy for us to achieve great results, generating strong watch time and click rates.
Sibel GüneyDigital DirectorWPP MediaLIVAD’s technology enabled us to connect with highly engaged audiences in real time and deliver measurable results that exceeded expectations. What stood out the most was their speed, collaboration, and problem-solving attitude.
Ayşe Deniz ÖzsanMedia Activation & Brand InsightsadidasLIVAD is a great choice when you want full control over which creators to collaborate with or which specific targeting options to use. What we appreciated most was the platform’s flexibility, the transparency of performance data, and the ability to make quick optimizations.
Ekaterina SyreskinaDigital Strategistdentsu Czech RepublicThe LIVAD activation allowed us to combine creative content, technology, and influencer engagement to showcase BCR’s benefits programme in an authentic way, meeting young audiences where they are most engaged.
Radu Iason-MartinaCampaign ManagerBCR
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