Your brand, live inside the stream.

LIVAD places brands directly into creator live streams. The placement becomes an intrinsic part of the video, carrying the attention the stream already holds. Unskippable and unblockable.

Virtual Product Placement · BMW
Trusted by brands worldwide
Why we built it

Advertising that runs inside the content.

Audiences skip, block and subscribe their way past interruptive formats. Live streams hold attention for hours at a time, and LIVAD places brand campaigns straight into them.

01

Audiences learned to tune out ads

Skip after five seconds. Ad blocker. Pay for the version without them. Every format the industry sells is one people have learned to get around.

02

So we put the brand inside the live stream

The ad is placed in the live stream and runs alongside the content the viewer came for. Endorsed by the creator they trust.

03

And made it buyable like media

Set a campaign up and distribute it to thousands of creators at once.

Formats

High-impact formats with premium visibility

From IAB-compliant display and video to high-impact takeovers and live stream playables, we have something for every stage of the funnel.

01

Virtual Product PlacementNew

Awareness

A 3D model of the product placed into the creator’s own space, lit and tracked to the scene. It sits in the broadcast the way anything else on the desk does.

Virtual Product Placement · Pepsi
What it is
3D product modelPlaced in the creator’s own room
Specs
Built per brandLit and tracked to the scene
Perfect for
Product launchesBrand lift
02

Rich Media

Awareness

Our highest-impact placement, timed to the beat in the stream where you want everything to land. Animated, sound-free, impossible to miss.

Alpro · Rich Media
What it is
Full-frame overlaySound-free
Specs
1920 × 1080Timed to the moment
Perfect for
TakeoversShare of voice
03

Sidebar

Consideration

A vertical panel beside the broadcast. Enough space for the product, the price and a call to action, on screen long enough to be read and acted on.

A McDonald’s McFlurry sidebar placed in a live stream
McDonald’s · Sidebar
What it is
Vertical panelBeside the broadcast
Specs
300 × 1080Static or animated
Perfect for
OffersPricingConversion
04

Snipe

Reach

A horizontal band along the broadcast. Light enough to sit over live gameplay, big enough to carry a message and a code.

eBay Live · Snipe
What it is
Horizontal bandAlong the bottom of the frame
Specs
1920 × 250Sits over live gameplay
Perfect for
ScaleFrequency
05

Video overlay

Awareness

The campaign video plays inside the live stream, without interrupting the content.

Sadia · Video overlay · LestatPlays
What it is
The campaign videoInside the live stream
Specs
640 × 360Up to 5 minutes
Perfect for
Video viewsCompletion
06

Interactive

Participation

A poll opens in Twitch’s own chat, using the platform’s native mechanic. Viewers vote where they already are, and their answer decides which creative plays next.

HONOR Magic7 Pro · Interactive · AbdulHD
What it is
Twitch’s own chat pollViewers vote where they are
Specs
Two to five optionsThe winner decides the creative
Perfect for
Audience choiceVote data
07

Trivia

Participation

A branded quiz running live across the broadcast, with a leaderboard, a timer and a prize pool. Built per campaign, and the format behind our award-winning work.

Burger King × PintiPanda · Trivia
What it is
Branded quiz across the channelLeaderboard, timer, prize pool
Specs
Bespoke buildRuns for the length of the campaign
Perfect for
Dwell timeBrand education
Audience

A network of 75,000 creators

Broadcasting across Twitch, YouTube Live, Kick and TikTok.

United States: 6K creatorsBrazil: 2K creatorsJapan: 1K creatorsGermany: 1K creatorsTürkiye: 1K creatorsFrance: 1K creatorsUnited Kingdom: 936 creatorsCanada: 926 creatorsSpain: 775 creatorsRussia: 724 creatorsPoland: 475 creatorsAustralia: 445 creatorsMexico: 406 creatorsArgentina: 308 creatorsItaly: 293 creatorsSweden: 291 creatorsUkraine: 265 creatorsTaiwan: 242 creatorsCzechia: 219 creatorsThailand: 216 creatorsFinland: 200 creatorsSaudi Arabia: 161 creatorsNetherlands: 153 creatorsChile: 136 creatorsNorway: 129 creatorsPeru: 120 creatorsPortugal: 108 creatorsColombia: 104 creatorsSouth Korea: 98 creatorsRomania: 96 creatorsDenmark: 95 creatorsGreece: 91 creatorsHungary: 90 creatorsPhilippines: 84 creatorsNew Zealand: 82 creatorsBulgaria: 73 creatorsBelgium: 66 creatorsSlovakia: 66 creatorsAustria: 64 creatorsIreland: 59 creatorsSwitzerland: 53 creatorsSouth Africa: 42 creatorsBelarus: 38 creatorsEgypt: 35 creatorsMorocco: 28 creatorsUnited Arab Emirates: 28 creatorsLatvia: 26 creatorsJordan: 24 creatorsIndia: 23 creatorsUruguay: 23 creatorsMalaysia: 22 creatorsDominican Republic: 22 creatorsLithuania: 21 creatorsEcuador: 21 creatorsSerbia: 19 creatorsChina: 19 creatorsPuerto Rico: 18 creatorsVenezuela: 15 creatorsKazakhstan: 15 creatorsCroatia: 15 creatorsGeorgia: 14 creatorsIndonesia: 14 creatorsEstonia: 13 creatorsKosovo: 13 creatorsAlgeria: 11 creatorsTunisia: 11 creatorsKuwait: 10 creatorsSlovenia: 10 creatorsVietnam: 10 creatorsPanama: 10 creatorsUnited StatesCreators5,540Watch hours / mo224MPotential views / mo1.3BBrazilCreators1,503Watch hours / mo39MPotential views / mo236MJapanCreators1,447Watch hours / mo46MPotential views / mo278MGermanyCreators1,381Watch hours / mo52MPotential views / mo315MTürkiyeCreators1,380Watch hours / mo24MPotential views / mo142MFranceCreators1,029Watch hours / mo39MPotential views / mo237MUnited KingdomCreators936Watch hours / mo23MPotential views / mo139MCanadaCreators926Watch hours / mo36MPotential views / mo217MSpainCreators775Watch hours / mo30MPotential views / mo180MRussiaCreators724Watch hours / mo58MPotential views / mo350MPolandCreators475Watch hours / mo25MPotential views / mo149MAustraliaCreators445Watch hours / mo14MPotential views / mo85MMexicoCreators406Watch hours / mo17MPotential views / mo102MArgentinaCreators308Watch hours / mo13MPotential views / mo76MItalyCreators293Watch hours / mo8.6MPotential views / mo51MSwedenCreators291Watch hours / mo11MPotential views / mo67MUkraineCreators265Watch hours / mo8.5MPotential views / mo51MTaiwanCreators242Watch hours / mo24MPotential views / mo145MCzechiaCreators219Watch hours / mo4.0MPotential views / mo24MThailandCreators216Watch hours / mo1.8MPotential views / mo11MFinlandCreators200Watch hours / mo3.8MPotential views / mo23MSaudi ArabiaCreators161Watch hours / mo9.2MPotential views / mo55MNetherlandsCreators153Watch hours / mo4.4MPotential views / mo27MChileCreators136Watch hours / mo8.4MPotential views / mo50MNorwayCreators129Watch hours / mo3.3MPotential views / mo20MPeruCreators120Watch hours / mo22MPotential views / mo134MPortugalCreators108Watch hours / mo2.1MPotential views / mo13MColombiaCreators104Watch hours / mo3.7MPotential views / mo22MSouth KoreaCreators98Watch hours / mo3.6MPotential views / mo21MRomaniaCreators96Watch hours / mo2.5MPotential views / mo15MDenmarkCreators95Watch hours / mo6.2MPotential views / mo37MGreeceCreators91Watch hours / mo1.4MPotential views / mo8.3MHungaryCreators90Watch hours / mo2.8MPotential views / mo17MPhilippinesCreators84Watch hours / mo4.0MPotential views / mo24MNew ZealandCreators82Watch hours / mo2.7MPotential views / mo16MBulgariaCreators73Watch hours / mo1.0MPotential views / mo6.2MBelgiumCreators66Watch hours / mo1.9MPotential views / mo11MSlovakiaCreators66Watch hours / mo787KPotential views / mo4.7MAustriaCreators64Watch hours / mo3.1MPotential views / mo19MIrelandCreators59Watch hours / mo2.6MPotential views / mo16MSwitzerlandCreators53Watch hours / mo1.7MPotential views / mo10MSouth AfricaCreators42Watch hours / mo364KPotential views / mo2.2MBelarusCreators38Watch hours / mo1.5MPotential views / mo9.2MEgyptCreators35Watch hours / mo16MPotential views / mo93MMoroccoCreators28Watch hours / mo2.9MPotential views / mo18MUnited Arab EmiratesCreators28Watch hours / mo743KPotential views / mo4.5MLatviaCreators26Watch hours / mo628KPotential views / mo3.8MJordanCreators24Watch hours / mo2.8MPotential views / mo17MIndiaCreators23Watch hours / mo446KPotential views / mo2.7MUruguayCreators23Watch hours / mo1.5MPotential views / mo9.2MMalaysiaCreators22Watch hours / mo183KPotential views / mo1.1MDominican RepublicCreators22Watch hours / mo2.2MPotential views / mo13MLithuaniaCreators21Watch hours / mo1.3MPotential views / mo7.8MEcuadorCreators21Watch hours / mo128KPotential views / mo768KSerbiaCreators19Watch hours / mo598KPotential views / mo3.6MChinaCreators19Watch hours / mo1.1MPotential views / mo6.6MPuerto RicoCreators18Watch hours / mo199KPotential views / mo1.2MVenezuelaCreators15Watch hours / mo1.2MPotential views / mo6.9MKazakhstanCreators15Watch hours / mo879KPotential views / mo5.3MCroatiaCreators15Watch hours / mo332KPotential views / mo2.0MGeorgiaCreators14Watch hours / mo465KPotential views / mo2.8MIndonesiaCreators14Watch hours / mo863KPotential views / mo5.2MEstoniaCreators13Watch hours / mo173KPotential views / mo1.0MKosovoCreators13Watch hours / mo170KPotential views / mo1.0MAlgeriaCreators11Watch hours / mo578KPotential views / mo3.5MTunisiaCreators11Watch hours / mo1.2MPotential views / mo7.4MKuwaitCreators10Watch hours / mo35KPotential views / mo212KSloveniaCreators10Watch hours / mo366KPotential views / mo2.2MVietnamCreators10Watch hours / mo202KPotential views / mo1.2MPanamaCreators10Watch hours / mo582KPotential views / mo3.5M
FewerMore creatorsHover a market to see the detail.
What they streamTop 50 categories by creators
Activation

The authenticity of live creators with the ease of programmatic.

Instant activation

Live in days. The network is already in place.

Real-time measurement

Views, completion and clicks, live in your dashboard.

Continuous optimization

Move budget, swap creative, add or drop streamers, mid-flight.

Brand safety

Multi-layered brand protection

Full control over where your brand runs, and a record of everywhere it did.

  1. Before it runs

    Category and content exclusions

    Exclude the categories you do not want. Nothing runs against them.

    Creator suitability scoring

    Every creator scored on their recent streams and their social presence. Set the threshold your brand needs and the roster builds to it.

  2. While it runs

    Live intervention

    Scoring keeps running while the campaign does. If a creator drops below your threshold, they come off the roster and their ads stop on that channel.

  3. After it airs

    Placement scoring

    Every placement scored on what was actually said and shown, against the IAB categories. Anything the model is unsure about goes to a moderator.

    • Brand safety score and category
    • Promotion score, from the transcript
    • Ad detection, so you know it went on screen
    Scoring a placement
    {  "ad_id": 3117583,  "client": "KFC",  "format": "video_overlay",  "transcript": "read",  "brand_safety_score": 0,  "brand_safety_tag": "no_risk",  "brand_safety_category": null,  "promotion_score": 1,  "scored_by": "llama3.1-70b-instruct"}
    low_risk · 0.3Harmful Content · ad 2925057

    “Let’s finish collecting trees so we can start eating.”

    The mention of “eating” and “no food left” could imply a situation of scarcity or harm.

Verification

Every placement verified.

We capture every clip and carry our proprietary invisible watermark in every ad, which lets us verify every placement at scale.

Case studies

What it looks like when it works

Qatar Airways campaign on a live stream

Qatar Airways

A Fortnite world promoted inside the streams of the game it lives in, across eight markets.

Travel
eBay campaign on a live stream

eBay

eBay Live launched into UK streams, with chat repeating the call to action back word for word.

Retail
Clear campaign on a live stream

Clear

The official World Cup shampoo, running in Arabic streams through the tournament.

Beauty & personal care
Hornbach campaign on a live stream

Hornbach

A DIY brand’s film about a plain board, run across 42 Czech creators.

Retail
McDonald’s campaign on a live stream

McDonald’s

A limited edition McFlurry, live beside 234 creators for thirteen days in July.

Food & beverage
Burger King campaign on a live stream

Burger King

A branded trivia night on PintiPanda, with the whole channel racing to answer first.

Food & beverage
Mattel campaign on a live stream

Mattel

A motion Pokémon figure animated into live streams, on nearly a thousand channels.

Toys & gaming
L’Oréal Paris campaign on a live stream

L’Oréal Paris

Elseve Hydra Pure launched to a million views across 285 creators.

Beauty & personal care
Mentos campaign on a live stream

Mentos

A chew you can see: 667K views at a 2.84% click-through rate.

Food & beverage
Brasil Game Show campaign on a live stream

Brasil Game Show

The largest gaming fair in the Americas, promoted inside Brazilian streams.

Toys & gaming
Karaca campaign on a live stream

Karaca

An autonomous tea machine demonstrated live, on 720 channels.

Home & appliances
Mercedes-Benz campaign on a live stream

Mercedes-Benz

The EQ electric series shown across esports streams, to 333K completed views.

Automotive
adidas campaign on a live stream

adidas

A Minecraft apparel collaboration, carried into Turkish gaming streams.

Fashion
McDonald’s campaign on a live stream

McDonald’s

Meal of the Month, in front of 277K views across 165 channels.

Food & beverage
Vichy Dercos campaign on a live stream

Vichy Dercos

Creators across three countries on why they wear black again.

Beauty & personal care
Vichy Dercos campaign on a live stream

Vichy Dercos

A dermatological hair range put to male gamers, with the offer attached.

Beauty & personal care
L’Oréal Professionnel campaign on a live stream

L’Oréal Professionnel

Vitamino Color Spectrum, shown where colour actually reads: on screen.

Beauty & personal care
Chupa Chups campaign on a live stream

Chupa Chups

An ad that fired on the kill, the round won and the round lost.

Food & beverage
Vodafone campaign on a live stream

Vodafone

Unlimited data put in front of the audience that uses the most of it.

Telecoms
KFC campaign on a live stream

KFC

The Smažák Zinger, in front of Czech gamers at dinner time.

Food & beverage
Testimonials

Don’t take our word for it

Hear from Publicis, WPP, dentsu and adidas on the campaigns they ran with us.

LIVAD’s unique approach and technology allowed us to deliver video ads seamlessly, achieving results in key metrics like CTR that are competitive with our best-performing static formats. This success has led our clients to confidently integrate always-on campaigns with LIVAD into their media mix.
Adam NochtaDigital Marketing SpecialistPublicis Groupe Slovakia
We reached an audience once considered unreachable. The LIVAD activation was a first in the market and showed how true engagement can be achieved when creativity, data, and innovation work together.
Andreea IvanovProgrammatic LeadPerformics
LIVAD’s ability to reach our key audience, Gen Z, in an interactive and engaging way was invaluable. Their approach and way of doing business made it super easy for us to achieve great results, generating strong watch time and click rates.
Sibel GüneyDigital DirectorWPP Media
LIVAD’s technology enabled us to connect with highly engaged audiences in real time and deliver measurable results that exceeded expectations. What stood out the most was their speed, collaboration, and problem-solving attitude.
Ayşe Deniz ÖzsanMedia Activation & Brand Insightsadidas
LIVAD is a great choice when you want full control over which creators to collaborate with or which specific targeting options to use. What we appreciated most was the platform’s flexibility, the transparency of performance data, and the ability to make quick optimizations.
Ekaterina SyreskinaDigital Strategistdentsu Czech Republic
The LIVAD activation allowed us to combine creative content, technology, and influencer engagement to showcase BCR’s benefits programme in an authentic way, meeting young audiences where they are most engaged.
Radu Iason-MartinaCampaign ManagerBCR
Awards and recognition
MarTech Awards2026Best Media Technology2022Startup of the YearBest Media Technology
IAB MIXX Awards2026Bronze2023Gold · Silver ×2
POSSIBLE Brand Challenge2026Brand Challenge Finalist
MMA Smarties2025Bronze, Europe2024Silver · Bronze
Fast Company2023 · 2022Startup 100
Brandverse Awards2023Silver

Put your brand in the stream

Tell us the market and the audience. We will come back with a plan, creative specs and what the network can deliver.