Vodafone
Vodafone was selling unlimited data to young people. Live stream viewers are the heaviest data users a network has.

- Market
- Czechia
- Format
- Snipe
- Objective
- Tariff awareness
Problem
Tariff advertising is dry and the audience tunes it out. The message needed to be short enough to read in passing and precise enough to act on.
Solution
Snipes along the bottom of the frame carrying the offer and the price, light enough to sit over live gameplay without taking the screen.











“Díky tobě si Vodafone získal mě, mého bráchu a moje rodiče. Řekni si o prémie.”
ghostpessi“switching to vodafone BASED”
kambi_yupa“ale být tebou, koupím si od Vodafone ten lokator za korunku, kdyby ses ztratil”
sivanek19“hezky reklama od vodafone, mara by te pochvalil”
strajtovaa_j“dobrýýý vodafone”
bobajzz
Impact
- 25Creators
- 3,664Ad plays on stream
- 233,561Completed views
- 18,143Unique viewers
- 60Stream categories



