Qatar Airways
Qatar Airways built QVerse Island inside Fortnite, with real flight tickets to win. We put it in front of the people who were already in Fortnite.
- Markets
- US, UK, France, Germany, Australia, UAE, Saudi Arabia, Japan
- Formats
- Rich Media, Snipe
- Objective
- Drive traffic to the island
Problem
A branded map is worth exactly what it gets played. Qatar Airways had built one, with a golden ticket hidden on it and real flights to win, and needed players on it in eight markets at once. The people most likely to play were already inside Fortnite, watching somebody else play it.
Solution
Rich Media takeovers and snipes across 110 creators streaming the game the island lives in, in eight markets from one brief. The call to action was the mechanic itself: find the Golden Ticket, screenshot it, post it with #FlyWithQR.
- 265,405Chat messages captured
- 1,082Qatar Airways mentions
- 385Chatters who named the brand
The mechanic travelled on its own: 46 messages from 32 different people were about hunting the Golden Ticket, including viewers announcing they had found one.
“I found the golden ticket but I need to figure out how to transfer the screenshot from my PlayStation! lol!”
charlesmp88“@Bustin i’m going to download fortnite now specifically to get a golden ticket!!!!”
imthatshaunguy“ive flown with qatar airways before theyre great”
neeqs05“The Qatar airlines ad is cute and I like it when it pops up”
nukima“wow qatar has my business”
ItsMySecondDay“The map Qverse is so goooooooooooood”
andermj7
Impact
- 2.8MCompleted views
- 110Creators
- 8Markets
