Clear
Clear was the official shampoo of the 2026 World Cup. We ran the sponsorship where young men in the Levant actually spend the tournament.
- Markets
- Iraq, Jordan, Lebanon
- Formats
- Rich Media, Sidebar, Snipe
- Objective
- Awareness through the tournament
Problem
An official sponsorship is only worth the attention it reaches. The audience Clear wanted watches the match itself, then goes straight to a stream, and the media around football is bought by everyone else at the same time at the price the tournament sets.
Solution
Three formats running together in Arabic-language streams across Iraq, Jordan and Lebanon for the closing weeks of the tournament. Rich Media for the moments worth taking over, sidebars carrying the product and the offer, snipes for frequency across the rest.
- 90,654Chat messages captured
- 282Viewer mentions of Clear
- 109Viewers who named the brand
Chat answered the ad in rhyme. Several communities invented their own Arabic couplets around the brand and kept repeating them for the length of the flight, in Iraq, Jordan and Lebanon independently of each other.
“انا استخدم جونسون لكن بعد الاعلان بحول لكلير لاني شايف نتايجه عليك رهيبه”
I use Johnson's, but after this ad I'm switching to Clear — I can see how good the results are on you
protagonist_66“تدري ياوحيد بعيدا عن الاعلان انا دايما استخدم كلير”
You know what, Waheed, ad aside, I use Clear all the time
7jr_44“اتابع البث وانا اتروش بشامبو كلير”
I'm watching the stream in the shower with Clear shampoo
sultan488“كلير... اختيار الأمير”
Clear — the prince's choice
LG_Levina“مع كلير في فري فاير طير”
With Clear you fly in Free Fire
BERKANNII_49“كلير يحسن شعرك و ايمك 👌”
Clear improves your hair and your aim 👌
dn21_ahmed
Impact
- 279,584Completed views
- 2,213Ad plays on stream
- 21Creators
- 29Stream categories
