Elseve launched Hydra Pure, an anti-oil range aimed at people whose hair takes a beating from long days indoors.
Market
Türkiye
Formats
Sidebar, Interactive overlay
Objective
Product launch
Problem
A new range in a crowded aisle needs volume and it needs the right audience. Long sessions in front of a screen are exactly the use case the product is built for.
Solution
Sidebar panels beside 285 creators carrying the product and its claim, running long enough to be read rather than glimpsed, with an interactive overlay alongside them.
