All case studiesVideo overlay, Snipe · Czechia · 2026

KFC

KFC brought a Czech classic to its menu and needed young, digital-native people to know it was there.

KFC campaign on a live stream
Market
Czechia
Formats
Video overlay, Snipe
Objective
Product awareness

Problem

A limited menu item competes with every other fast-food message that week, for an audience that skips most of them.

Solution

The campaign film as a video overlay for the story, snipes across the rest for frequency, in Czech streams through the evening.

The creators
KFC running on SeemaFlo's stream
SeemaFlo
KFC running on varmilp's stream
varmilp
KFC running on JustZexxi's stream
JustZexxi
KFC running on c1RcEEZY's stream
c1RcEEZY
KFC running on AnthonySpooner's stream
AnthonySpooner
KFC running on cvalinn's stream
cvalinn
KFC running on reditelautobusu69's stream
reditelautobusu69
Top categories
Grand Theft Auto V
Grand Theft Auto V
Counter-Strike
Counter-Strike
Roblox
Roblox
World of Tanks
World of Tanks
Dota 2
Dota 2
Chat engagement
  • “@SeemaFlo smazak z kfc MILUJU!”

    traktor8p_tadeas
  • “Smážák zinger je pecička <3”

    alexkosa212002
  • “smazak zinger zas za hranice nemusim, super👍🏽”

    kubaajs
  • “klasika smažák v house Tasty”

    hulkcz
  • “MŇAM MŇAM MŇAM PAPEJTE KFC”

    skaaaj
  • “a tak mně KFC chutná taky”

    djachym18

Impact

More work

Other campaigns

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