KFC
KFC brought a Czech classic to its menu and needed young, digital-native people to know it was there.

- Market
- Czechia
- Formats
- Video overlay, Snipe
- Objective
- Product awareness
Problem
A limited menu item competes with every other fast-food message that week, for an audience that skips most of them.
Solution
The campaign film as a video overlay for the story, snipes across the rest for frequency, in Czech streams through the evening.












“@SeemaFlo smazak z kfc MILUJU!”
traktor8p_tadeas“Smážák zinger je pecička <3”
alexkosa212002“smazak zinger zas za hranice nemusim, super👍🏽”
kubaajs“klasika smažák v house Tasty”
hulkcz“MŇAM MŇAM MŇAM PAPEJTE KFC”
skaaaj“a tak mně KFC chutná taky”
djachym18
Impact
- 119KCompleted views
- 28Creators
- 53Stream categories



