McDonald’s
A summer McFlurry with a KitKat edition, running beside Turkish creators for the length of the promotion.
- Market
- Türkiye
- Format
- Sidebar
- Objective
- Product awareness
Problem
A limited edition has a fixed window and no time to build recognition. The product had to be legible at a glance, in the middle of somebody else’s stream, on the days the promotion was actually on.
Solution
A sidebar panel beside the broadcast carrying the product and the KitKat lockup, wide enough to read at stream size and on screen long enough to register. Distributed across 234 Turkish channels rather than concentrated on a few.
- 25,994Chat messages captured
- 95Viewer mentions of the brand
- 80Viewers who named it
Chat read the product description back off the screen. "Crispy KitKat pieces" came out of the creative and into the chat in viewers' own words, and one viewer went looking for the streamer's own order code.
“Kesinlikle McFlurry alacağım!”
I am absolutely getting a McFlurry!
worriera“kitkatlı mcfulry çok iyi ya”
the KitKat McFlurry is so good
matilda_lily“kitkat mcflurry sarar btw”
KitKat McFlurry slaps btw
Witwitchy“başkan yemeksepetinden irlandas koduyla mcflurry alcam”
boss, I'm ordering a McFlurry on Yemeksepeti with the irlandas code
midnightligeceler“Citir kitkat parcalari en sevdigimmmmmmmmmmmmmm”
crispy KitKat pieces are my faaaavourite
imBoomy“iyi ki mcflurry var yoksa napardım”
thank god McFlurry exists, what would I have done
CanbulatEmreZor
Impact
- 234Creators
- 187,932Completed views
- 92Stream categories
- 100%Delivery goal
