Mentos
Mentos wanted Gen Z to understand what Incredible Chew actually feels like. Texture is a hard thing to advertise.
- Market
- Kuwait
- Format
- Rich Media
- Objective
- Product launch
Problem
Chewiness is a sensation. Showing a pack of sweets communicates none of it, and a young audience discounts a claim it cannot see.
Solution
Our team animated the chew itself, teeth working through it on screen with the candy stretching between them, then landed the pack, on Kuwaiti creators broadcasting in Arabic and English.
- 32,157Chat messages captured
- 321Mentos mentions
- 6%Of chatters mentioned Mentos
Four negative lines in 321. Chat took the tagline, tatool ma'ak, it lasts with you, and turned it into a running joke it kept repeating back at the creator.
“حبيت منتوس بسببك”
ibrahimashouro“حبيتها خلاص صارت ادماني منتوس”
bosygmal“الله يا منتوس طعمه للحين في تمي”
hendaz_ahmed“لعيونك اليوم وانا راجعه اشتري منتوس”
nadia_ii“نسيت اقولك امس شاري منتوس انا”
emy_sami“انام احلم باعلان منتوس بسببك”
nonniiehab
Impact
- 666,673Completed views
- 2.84%Click-through rate
- 2,158Ad plays on stream
- 29Stream categories
