All case studiesStream triggers · United Arab Emirates, Saudi Arabia · 2024
Chupa Chups
Chupa Chups wanted to reach gamers without interrupting them, so the ad waited for the moments they were already celebrating.
Market
UAE, Saudi Arabia
Format
Stream triggers
Objective
Brand affinity
Problem
Gamers read interruption as disrespect. An ad that lands in the middle of a round costs more goodwill than the impression is worth.
Solution
Stream triggers tied the creative to the match itself: a kill, a round won, a round lost. The losing creative had its own line, Sweeten up your comeback. The brand arrived on the beat the audience was already cheering.
On stream
The creators
AbdulHDMissNattiMr_BraanNessy
Top categories
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