McDonald’s
McDonald’s runs a Meal of the Month. The offer changes monthly, so awareness has to be rebuilt every time.
- Market
- Türkiye
- Format
- Rich Media
- Objective
- Offer awareness
Problem
A monthly offer has weeks, not quarters. It needs the price and the product legible on first sight, in front of people who are hungry and at home.
Solution
Rich Media carrying the meal and the price, distributed across 165 creators so the whole audience saw it once rather than a fraction seeing it often.
- 41,535Chat messages captured
- 114Viewer mentions of the brand
- 89Viewers who named it
A price promotion turned into a running joke. Chat quoted the 165 TL menu back at the streamer, argued about which branch still had it, and one viewer started telling the others to click.
“Mcdonalds 2li çıtır menü yedim manyak iyi”
I had the 2-piece crispy menu, it's insanely good
erenthepooh“2 çıtır tavuklu menünün verdiği enerjiye kimse karşı koyamaz”
nobody can resist the energy a 2-crispy-chicken menu gives you
hyenaboss“mcdonalds en sevdiğim teşekkür ederim yayıncım bu reklam için”
McDonald's is my favourite, thank you for this ad
kuzgununal“mc donalds a tıkladım”
I clicked the McDonald's
ozmancc“çıtır tavuk harbi iyi ya”
the crispy chicken is genuinely good
keshlinin_durmush“MCDONALDS BAYILIRIM!”
I ADORE MCDONALD'S!
wSeriousw
Impact
- 277,938Completed views
- 1,416Ad plays on stream
- 165Creators
- 71Stream categories
