adidas
adidas and Minecraft built a crossover collection. We put it in front of Turkish gaming audiences, most of them watching Rise Online and Knight Online.
- Market
- Türkiye
- Format
- Rich Media
- Objective
- Launch awareness
Problem
A crossover line lives or dies on whether both audiences accept it. Apparel shot on a model says nothing to somebody who cares how it reads in-game.
Solution
An overlay that put the collection’s pixel-inspired design into familiar game environments, with the call to action posting into chat at the same moment.
“@ropless_ adidas ve minecraft. mükemmel collab ya”
adidas and Minecraft. what a perfect collab
livezival“adidas reklamı tatlı ya”
the adidas ad is so cute
bernoakaparalazim“ooooo abla adidas iş birliği almışız”
ooooo sis, we've landed an adidas collab
ka4ngzl“minecraft adidas rüyalarıma gircek ya”
Minecraft adidas is going to turn up in my dreams
morryggan“adidas minecraft ayakkabısıda alınır şimdi”
the adidas Minecraft shoe is worth buying now too
metodivine“gideyim de adidastan minecraftlı beslenme çantası alayım”
let me go and get a Minecraft lunch bag from adidas
hewollah
Impact
- 250KCompleted views
- 110Creators
- 70Stream categories
