Vichy Dercos
Vichy Dercos wanted male gamers specifically, and wanted them to buy on the day.
- Market
- Türkiye
- Format
- Rich Media
- Objective
- Consideration and sales
Problem
Scalp care is bought quietly. The audience is reachable, but it does not respond to being addressed as a problem to be fixed.
Solution
Rich Media carrying the product benefit and the retailer promotion together, so interest and the place to act on it arrived in the same frame.
- 39,897Chat messages captured
- 80Unprompted Dercos mentions
- 59Viewers who named the brand
Chat answered the claim with its own evidence. Viewers who already used Dercos vouched for it unprompted, and several said on the spot that they were going to buy it.
“ŞAKA YAPMIYORUM DERCOS İNANILMAZ İYİ ŞAMPUAN”
kadombey“dercos harbi iyi bu arada dökülme + kepek sorunumu cözdü ag”
AnadoluZombisi“Lan twitch'de mi dinliyor artık bizi. Daha bugün kepek şampuanı alayım diyordum. Dercos şampuan reklamı çıktı twitch'de.”
humando93“bu arada bu dercos benim main şampuan 10 numara”
gizemland“oha abi tamda vichy dercos alacaktım”
FileliCorap“vichy dercos 10 numara şampuan önerimdir”
quexx08
Impact
- 175Creators
- 2,331Ad plays on stream
- 334,460Completed views
- 111Stream categories
