Karaca
Karaca launched Çaysever Robotea, a machine that brews tea on its own. A product like that has to be seen working.
- Market
- Türkiye
- Formats
- Interactive, Rich Media
- Objective
- Product launch
Problem
Tea is a daily ritual in Türkiye and an automatic brewer is a claim people are sceptical of. It needed demonstrating, not describing.
Solution
Creator activations on dedicated streams where the machine ran live, and an automated interactive layer across 720 channels for scale.
- 402,948Chat messages captured
- 1,090Karaca mentions
The campaign line, Türk milleti çaysever, came back out of chat in people's own words for weeks. Viewers reported buying a Çaysever after seeing it, and negative reaction was almost non-existent at 3%.
“Abi çayseveri senin reklamlardan göre göre söyledim annemlere aldık”
lfn_darknight“tam da bakıyordum, hepsiburadada karacanın sütlü türk kahve makinesi varmış, onda karar verdim, teşekkürler reembey ve karaca”
berrkay7“gittim bide çaycı aldım karacadan sana yazılsın diyeeeee”
kalbikirikduru“en cok biz cayseveriz cayseveri seveni de cok severiz”
undeutlichkeit“karaca en sevdiğim marka”
ave1us“karacanın çaycısı çok güzel arkadaşlar”
demetheia
Impact
- 720Creators
- 8,019Ad plays on stream
- 374,998Completed views
- 275Stream categories
