Mercedes-Benz
Mercedes-Benz was building the EQ electric range in front of a generation that will buy its first car electric.
- Market
- Türkiye
- Format
- Rich Media
- Objective
- Brand awareness
Problem
Mercedes already sponsored a League of Legends tournament series. The sponsorship put the badge in front of the audience; it did not put the cars there.
Solution
A Rich Media animation running the EQ line across the lower frame, headlights coming up, alongside the tournament film, on hundreds of Twitch and YouTube channels.
- 92,001Chat messages captured
- 1,083Mercedes mentions
- 867Chatters who named the brand
53 chatters typed a specific EQ model code - EQA, EQB, EQC, EQE, EQS - unprompted, in a stream about a League of Legends tournament. 90 more turned the ad into a running joke about clicking the link and going to buy one.
“mercedesin yakışmayacağı biri yoktur ya”
cemboi7“mercedes reklamı çıktı hemen gidip bir mercedes araba almalıyım”
quirah“@puffydoa mercedes eyidir o yüzden linke basssssss”
boranharman“özlendin be mercedes..”
krematarifi“ben gördüm ya şimdi mercedes almam lazım”
legionofeternity“EQS derim susarım”
huseynozt
Impact
- 438Creators
- 4,336Ad plays on stream
- 333,339Completed views
- 1.01%Click-through rate
