Mattel
MEGA had built a Pokémon figure that springs to life when you turn a crank. A still image cannot show that.
- Market
- Türkiye
- Format
- Rich Media
- Objective
- Product launch
Problem
The product is kinetic. Its whole appeal is the moment it moves, which a banner cannot carry and a static placement actively misrepresents.
Solution
Our design team animated Pikachu to match the toy’s own mechanics, so the creative moved the way the product moves. The campaign film followed it, with the MEGA pack alongside.
“Ben aldım, çok iyi MEGA Pokemon Adventure Builder Piknik Yapı Seti özellikle en sevdiğim”
mortdeguerre“şu pokemon reklamı çok dürütyo beni ya aldırıcak illa”
benyeterliyim“yalnız imge pokemon reklamındaki oyuncak çok iyiymiş lan”
wertkai“Oo pokemon kesin alıcam bundan”
reyy_36“mega kinetik pokemon pokemon severler için harika bir oyuncular buyursunlar”
mrreburnx“Of ya hiç yoktan mega Pokemon oyun seti alicaz şimdi”
muslumasla
Impact
- 913Creators
- 13,803Ad plays on stream
- 1,000,143Completed views
- 1.10%Click-through rate
- 342Stream categories
