All case studiesRich Media · Brazil · 2025
Brasil Game Show
BGS needed hype for the biggest gaming event in the Americas, from the people whose audiences would actually attend.
- Market
- Brazil
- Format
- Rich Media
- Objective
- Event awareness
Problem
An event sells tickets on urgency and proximity. The audience most likely to go is already watching Brazilian creators every night in the run-up.
Solution
Rich Media across 194 Brazilian creators carrying the dates, the venue and the ticket link, inside the streams of the games the show is about.
On stream
The creators
Joaion 
TocaDosCoelhos 
GabesLima 
irrgo_o_lendario 
barbiizinha 
carboniraco
Top categories
League of Legends 
Just Chatting 
VALORANT 
Grand Theft Auto V 
Counter-Strike
Chat engagement
“compra o ingresso pra mim ai que nos vai na bgs”
lana_sw“@ayellol pra que dia compramos ingressos da bgs????”
fakkeu“COMPREM INGRESSO BGS”
insetoinsignificante“ok talvez eu vá na BGS 25”
jaaoz3ra“Nunca fui na BGS smp quis ir”
miouotorii“Bgs virando lenda”
marianachris
Impact
- 194Creators
- 5,485Ad plays on stream
- 502,248Completed views
- 68,924Unique viewers
- 100%Delivery goal
